In response to getting the message in the people who they want to have more value in their watches, the business has simply gone out and started to produce less costly watches. This is logical, however it misconstrues the matter. The main reason is that they’re simply making lower-priced watches that frequently simply suck. Many have potential, but cost-cutting approaches in both construction and materials are glaringly evident in watches out of all but the most detail-obsessed brands. Let me clarify what the business seems to have misunderstood — folks did not request cheaper watches. There’s a big difference.Why do business decision-makers think that a $10,000 A.Lange & Sohne Watches Price In India which feels like a $5,000 watch is going to have any greater difficulty in being marketed compared to a $4,000 watch that feels like a $1,000 watch? The issue on the cost-cutting facet of this industry is that watches do not feel like they are worth what brands are charging for them — and I am not even going to bring up the gray market within this discussion. When folks complain of “greed” and “stupidity” in the watch business — what they’re actually referring to is making watches which nobody wants to buy for the price. There are already legions upon legion of inexpensive watches on the market that connoisseurs would never be interested in. Why, then, do “prestigious” watch manufacturers appear intent on following this model?There is not even a precedent for this strategy. Their sole argument in defense of this practice of selling cheap watches for a lot of cash is that they can attempt to compensate for it in branding and marketing (such as star ambassadors, etc.). Yet more, this is a clear indication of somebody who does not know how to appraise a fantastic watch, making decisions about creating watches. Rolex, for instance, does counter the market with advertising messages, but they also happen to provide an industry-leading product in terms of general quality for the money. Why, then, would anyone buy a non-Rolex watch of reduced intrinsic quality for the exact same or even more money? Other than “they want something different,” I have yet to hear a good solution to this.Even though new versions (shown to media) from many watch brands were restricted this year, there are some standout versions which defy the standard and give exceptional artistic craftsmanship or attractive designs and approachable value propositions. Regardless of what your price range is, there’s something new for you to be excited about from SIHH 2017. Notably in the lower-end (regarding cost), there’s actually something new to report on from SIHH, even though the show is more typically associated with releasing items of incredible beauty and sophistication, but generally at costs only the planet’s elite may strive to manage.
Starting this upcoming Monday, January 16th, and running through Friday, January 20th, is the always anticipated, annual Salon International de la Haute Horlogerie (SIHH) A Lange & Sohne Watches Models exhibition in Geneva, Switzerland. The exhibition will feature displays from some of the largest watch brands as well as a stable of independent brands who are newly invited for 2017. This year also features a first for SIHH – a day open to the public on the final day, January 20th. The aBlogtoWatch team will be ready and present with the most comprehensive reporting of the event, and we will be bringing you our hands-on coverage of the latest novelties to debut at SIHH 2017. And if that didn’t already excite you, get ready to take an even closer behind the scenes look when we host our own aBlogtoWatch day on Thursday, January 19th at the show.
Seventeen exhibitors can be seen: A. Lange & Söhne, Audemars Piguet, Baume & Mercier, Cartier, Girard-Perregaux, Greubel Forsey, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Parmigiani, Piaget, Richard Mille, Roger Dubuis, Ulysse Nardin, Vacheron Constantin, and Van Cleef & Arpels. This year marks the second of the Carré des Horlogers, now grown to thirteen independent brands: Christophe Claret, Grönefeld, H. Moser & Cie., Hautlence, HYT, Laurent Ferrier, MB&F, Manufacture Contemporaine Du Temps, Ressence, Romain Jerome, Speake-Marin, Urwerk, and Voutilainen.
Follow our coverage here at the aBlogtoWatch website, as well as on the aBlogtoWatch Facebook page, Instagram feed, @aBlogtoWatch on Twitter, and our Google+ page, as well as our YouTube channel – and make sure to follow #SIHHABTW across our social media platforms as an easy way to keep up with us.
You can also follow our SIHH 2017 coverage here on aBlogtoWatch.com with hands-on articles, photography, and video straight from this year’s show, as well as all current and historic SIHH-related content here. As always, if you have any requests or questions for particular brands, simply mention them in your comments below and we will try to get answers over the course of our coverage. The readers are our number-one priority, and we want to hear from you on our social media channels. sihh.or