Soccer (football) teams (clubs) from around the world will compete for about a month in various cities around Brazil from June 12-July 13, 2104 during the 2014 FIFA World Cup games. One of the most watched sports event around the world, the 2014 World Cup may easily break worldwide viewing records and will have a minimum of about 600 million to well over a billion viewers. That is a lot of eyes, and watch brands both mainstream and luxury are doing their part to be a part of the Brazil World Cup action.
Rather than discuss all the competing World Cup soccer teams, aBlogtoWatch will explore the major watch brands competing for viewer attention, and identify who they are backing, be it player or team.
Sponsoring: Official watch of the 2014 FIFA World Cup
Special 2014 World Cup Watch Models: Big Bang UNICO FIFA WC Official Watch
Approximate Average Brand Price Range: $20,000 – $40,000
Sponsoring: Bulova is the official timekeeper and watchmaking partner of Manchester United (England).
Special 2014 World Cup Watch Models: Percheron Manchester United
Approximate Average Brand Price Range: $795 – $2,595 (up to $42,000 for their 24k gold watch) for Bulova Accu Swiss
Sponsoring: Player Cristiano Ronaldo, who currently plays on the Real Madrid Spanish team and will be the Captain of the Portuguese team for the 2014 World Cup. He is an official TAG Heuer brand ambassador.
Special 2014 World Cup Watch Models: None as of yet.
Approximate Average Brand Price Range: $2,000 – $7,000
Sponsoring: Official timing sponsor of FC Barcelona (Spain)
Special 2014 World Cup Watch Models: None as of yet
Approximate Average Brand Price Range: $2,000 – $6,000
Sponsoring: Football player Leo Messi (currently playing for FC Barcelona) is an official Audemars Piguet brand ambassador.
Special 2014 World Cup Watch Models: Limited edition Leo Messi Royal Oak Chronograph
Approximate Average Brand Price Range: $20,000 – $50,000
Sponsoring: Rotary is the Global Official Timekeeper of Chelsea FC (England).
In my view, some of the simple Terrascope and Aquascope models seem the very best. Not only do you receive a coherent and flexible layout (and a pretty darn legible dial), but you also get what I think is the essence of the brand. In order to continually have new versions JeanRichard plays the simple idea and offers exceptional versions such as the (admittedly smart) JeanRichard Aquascope Hokusai collection that I surfaced here. Click here to get a little more background on the Japanese artist Katsushika Hokusai. The watch features the motif of a famous Hokusai woodblock carving titled “The Great Wave Off Kanagawa. “Available in 3 or four distinct dial and strap colour combinations, the Aquascope Hokusai in blue is perhaps the most suitable given the subject matter. The Aquascope is a dive watch after all, so creating a blue one with a wave-patterned dial is not anything odd. What is simply cool is utilizing Hokusai’s waves as a means of doing this. Such a theory makes it crystal clear that at modern watch manufacturers you’ve got traditional watch designers operating in close cooperation with much more modern believing graphic designers and artists.In individual, the Hokusai wave pattern around the dial of those JeanRichard Aquascope models is fairly cool. I would not say that the layouts “pop” as far as they can do in the marketing photos, but the theme of the dial in addition to the Hokusai artwork aren’t missing and neither is any significant dial legibility. Being a small Japan-lover (Japanophile), as well as a fan of Hokusai’s art and traditional Japanese woodblock carving, I understood that little could sway me from disliking this view. Especially since the JeanRichard Aquascope is a timepiece I have felt favorably about for a couple of decades now.
Special 2014 World Cup Watch Models: Chelsea FC Special Edition
Approximate Average Brand Price Range: $100 – $1000